Is It Time To Change Your Menu?
When is it time to change the services you offer to your customers? What services do you add or do away with? How do your services compare to your competitors? Is it time for a change? The carwash business is like any other service business when it comes to evaluating the services you offer. You adjust your services based on a number of market factors such as the economy, customer perception and competition. Step by step To help you decide if it’s time for a change, follow the steps below. 1. Analyze your services. Use SWOT (strengths,...
read moreConveyor – The Heart of Every Tunnel
As tunnel operators know, when it’s time to wash, we get limited days to do so. There are many tricks to keeping your wash up and running to get through the busiest of days. When night falls, we work on the carwash well into the wee hours of the morning. The conveyor is probably the single most important piece of equipment a tunnel operator owns. Operators in most parts of the country are about to go into the prime wash season and need their conveyors to be in tip top shape. Here are things to keep an eye on before, during and after...
read more5 Tips for a Clean, Shiny, & Dry Car with Touchless Automatics
If you have a touchless automatic or tunnel, there are things you may not be aware of. Five major factors come into play when you clean without friction. First is water quality. Water must be soft (0 GR) for the soaps to work properly. Most soaps have some softening agents in them, but this is an expensive way to soften water. Second is temperature. Soaps work best at warm temperatures. Ideal temperature is around 120 degrees F. For every 10 degrees of temperature, it increases activity by ten times. But, too much is not good...
read moreBenefits of Soft Water in Your Car Wash
Almost everyone in the car wash industry hears about the benefits of soft water on a very regular basis. Distributers and service/installation companies all want to sell water softeners with car wash system and insist that soft water is a necessity in cleaning cars. Owners and operators are told of the chemical benefits of having soft water every time a chemical sales person walks on their site. The local Culligan man most certainly wants to sell or lease softeners to car wash owners and operators. Soft water is essential to the car...
read moreSPOTLIGHT – PDQ ProTouch ICON
February Product Spotlight – PDQ ProTouch ICON The ProTouch ICON is a new three-brush gantry-style system that offers superior aesthetics, a larger wash envelope, next generation brush control precision, amazing illumination packages and revenue generating features that are synonymous with all PDQ car wash equipment. The ProTouch ICON was engineered to deliver incredible cleaning results using several “industry first” innovations that are unsurpassed by any other friction rollover on the market today. The...
read moreMaster Customer Retention
How to make a first-time customer, a regular customer According to Ken Banks ― CEO of KAB Marketing, who has over 30 years of experience as a retail marketing executive for companies like PetSmart, Circuit City and Procter & Gamble, and is also the co-author of the book “BrainBranding: Activate the Brain…Stimulate Your Brand” ― you have to offer your customers a dependable and consistent experience each and every time in order to maintain loyalty. “Remember,” Banks said, “the best way to build a brand and loyalty is to...
read moreBuilding Your Customer Base
Six Important Questions to Build a Larger Customer Base within your reach Nothing is more important in the carwash world today, than operators washing more cars. Most operators who have survived the horrific “revenue drought” of the past few years would agree. But is belief enough? To take your wash to the next level, you must transform that principled belief into a massive action program. How difficult and time-consuming can that be, busy operators will ask? Six simple questions will help you understand, building a larger customer base...
read moreProduct Spotlight – PDQ SwingAir Dryer
This Month’s Product Spotlight features: PDQ SwingAir™ Dryer System The SwingAir advances the MaxAir’s design by oscillating the center two air producers. This allows the air, while still traveling at the same high velocity, to sweep across the vehicle at varying angles, which optimizes the dryer’s ability to wick or cascade the water away, resulting in a dryer vehicle. PDQ Manufacturing, Inc., the industry-leading manufacturer of in-bay automatic vehicle wash systems, recently announce the launch and availability of its new...
read moreOctober Newsletter
Each month we release a newsletter that contains tips, tricks, and articles designed specifically for the car wash owner and operator. We will post all our articles and tips & tricks to our blog here each month as well as our printable newsletter copy. If you’d like to receive our newsletter in your inbox each month, subscribe to our newsletter in the form to the right! Don’t worry we hate spam too and you will never receive spam from us. Ever. We also promise we will never share or sell your information with any 3rd party. View...
read morePrepare Your Wash for Winter
Part 2 – How to Prepare Your Wash for the Winter Preparing Your Wash for Winter Operations: Fall is in the air. YIKES! Just yesterday it was hot! We all had good intentions this year…get out in front of the cold blast, but other things came up. Car wash operators are notorious for forgetting the nagging winter issues once the weather warms up. The sun is a feel good prescription for the winter blues but don’t let it dash one’s memory of all the items that need to be addressed before the cold weather hits. Taking care of...
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