The 80/20 Rule

As a professional sales person, I believed completely in the 80/20 rule. This rule stipulated that 80% of my sales, and my best prospects for a sale, would come from 20% of the people who I had contacted or would contact in my sales activities.  In practical terms, this meant I worked extremely hard to identify properly and then sincerely cultivate a strong and trusting relationship with the...

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