Customers

Increasing Your Online Presence

Tips to bring those Customers back time and time again In his education session at the 2014 Car Wash show 1st of April in Chicago, Social Media and Google SEO expert Patrick O’Malley gave an overview of how many different social media tools can work for carwashes. While Yelp has always stirred a bit of controversy, with accusations that reviews are falsified or payment is necessary to get...

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Creating Customer Loyalty

Tips to bring those Customers back time and time again It is true that if customer loyalty were easy to come by then every business would be showing successful program retentions and extensive revenue growth year after year. So, how much loyalty is necessary to be successful? For retail-petroleum or convenience-store (c-store) site owner/operators who offer a carwash, research data suggests that...

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How to Bring In More Customers

Follow these 5 steps to increase your customers and profits… 1.   Revamp your marketing plan Marketing is mostly about building awareness, more qualified lead generation, brand building and bonding. Large carwash chains leverage marketing to fuel growth and build trust. A diverse stream of messaging is used to maintain the link between customers and their local carwash. Halt marketing and...

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Capturing Extra Dollars

Tips to help identify and target those customers who are willing to pay more per visit. I hope you have had a prosperous and outstanding fall. Out West here, we have had a very short fall season and we are also seeing some of the old numbers (pre-recession) start to trickle back in some cases, with plenty more season left. Now the task at hand is how to capture those extra dollars as they spill...

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Give Customers a Reason to Return

Business is slow. Cash flow is a concern. It’s no surprise that summer is a slow season for many washes and most operators have planned for it. What they may not have planned are critical activities that can shorten the length of the summer season and return the wash to peak volume faster. Conventional wisdom has most operators using this time to prepare the wash for the busier fall and winter...

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