NOW IS THE TIME TO DELIVER THE BEST PRODUCT/ SERVICES TO YOUR CUSTOMERS
In these tough economic times, money is tight, and car wash owners are, understandably, looking for every way to save money. It is a buyers’ market in most every industry including the vehicle wash industry…stand out from the competition by delivering the best product for the best value.
Here is some valuable advice: CHEAPER CHEMICALS ARE NOT ALWAYS BETTER! If you have already changed to a “cheaper” presoak in your Automatic, you may think you are saving money, but you may also be losing your customers. This isn’t happening just because the economy is struggling and gas prices are high (though you may be telling yourself that is the only reason). You may be losing customers because you have lowered your quality. Your loyal customers will notice the change and the presoak isn’t cleaning like it used to. They will be inclined to look elsewhere for a better deal and a better quality wash. Would you notice if your favorite restaurant changed your favorite meal to a low quality alternative? You bet, and you might not complain and just go somewhere else to find a restaurant that is giving you your money’s worth.
If your presoak isn’t producing a clean, shiny car, this is the time to change to a higher quality presoak and let your customers know you care about their business and will reward their loyalty.
Your detergent is only a small percentage of your total wash’s cost, but it leaves the most lasting impression with your customers. Make sure your Automatic wash produce a clean, dry and shiny car that you can be proud of.
To save money, look to other areas that do not directly impact the customer’s car:
Is your water being used as efficiently as possible?
Are you storing and reusing your spot free reject waste water?
Is your lighting in need of an upgrade to lower energy, high output lighting or motion sensor lighting?
Are you turning your hot water down during the hot weather months?